joi, 19 mai 2016

Senate race ads to bring in big bucks for TV

May 19, 2016
 
NAB SmartBrief
News for broadcast and electronic media leaders
TOP STORY
Senate race ads to bring in big bucks for TV
This year's Senate race has resulted in more than 86,000 ad spots being aired thus far, bringing in an estimated $83 million, Kantar Media/CMAG data indicate. An estimated $42 million in ads are expected to run from now through September. "[Donald] Trump at the top of the ticket may lead to even greater spending in down-ballot races as certain states become more competitive" said professor and analyst Ken Goldstein.
Bloomberg (5/19) 
    
Shure Broadcast Headsets: Hear and be heard.
Clear sound, even in loud environments. Shure Broadcast Headsets combine the pristine audio reproduction of our critical-listening and monitoring headphones with dynamic microphones developed for broadcast and media production. Three versions are available: BRH31M, BRH441M, BRH440M.


BUSINESS & INDUSTRY REPORT
Broadcast radio evolving to include IP-enabled radio
NextRadio and RadioDNS have taken radio broadcasting to the next level by combining radio with IP to create interactive platforms for radio listeners. Technology such as ATSC 3.0 and activated FM chips in smartphones show that the technical limits of the past are gone, giving broadcasters opportunities to enhance radio like never before.
Radio magazine (5/17) 
    
DOL rule doubles OT salary threshold for radio workers
A new rule from the US Department of Labor has doubled the threshold for overtime pay for salaried radio workers to $47,476, from $23,660. Approximately 8% of radio and television workers, roughly 385,000 people, will be eligible for additional pay under the law.
Inside Radio (free content) (5/19) 
    
Competition increases as TV growth explodes
The TV industry has seen explosive growth, with production of scripted shows nearly doubling between 2009 and 2015 and companies such as Netflix spending billions in programming. "[W]e're very much living in a time where you can see the art versus the commerce. Sometimes it works, and sometimes it doesn't, but it's all part of the growing pains of whatever this new model of television is," said comedian and writer Yassir Lester.
Vulture (5/18) 
    
NAB highlights the community impact of radio stations
The National Association of Broadcasters is spotlighting radio stations that perform charitable work and give back to their communities. Standouts include Houston stations that provided increased flood coverage in April, Townsquare Media stations that raised $1.4 million for St. Jude Children's Research Hospital and WIBW's milk donations for calves orphaned during Oklahoma and Kansas wildfires in March.
Radio World (5/18) 
    
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ADVERTISING
W+K sends Wilson and Key on a wedding road trip for Booking.com
Booking.com commercial
(Booking.com/YouTube)
Wieden+Kennedy Portland's new spot for Booking.com stars Rebel Wilson and Keegan-Michael Key on their way to the pretend wedding of already-married celebrity couple Jordan Peele and Chelsea Peretti. In the ad, Wilson says all she needs are her tux and her nunchucks.
Advertising Age (free-article access for SmartBrief readers) (5/17) 
    
 
PEOPLE & PERSONALITIES
Greg Walden wins Republican nomination in Ore.
Greg Walden
Walden (Saul Loeb/AFP/Getty Images)
Former broadcaster Greg Walden has secured the Republican nomination in Oregon's second district. The victory should allow the congressman to maintain control of a broadcast and telecom House subcommittee. Walden is Oregon's only Republican congressman.
Inside Radio (free content) (5/19) 
    
 
NAB NEWS
Marconi Radio Awards Nomination Window Now Open
The NAB Marconi Radio Awards recognize excellence in the industry. Eligible NAB member stations may apply here until May 31. Winners will be announced at the 2016 Radio Show, held September 21-23 in Nashville. For additional information, contact Melek Demir.

NAB Podcasts: Advertiser Appeal and Marketer Insights for Radio
Speaking at the 2016 NAB Show, Cumulus/Westwood One Chief Insights Officer Pierre Bouvard shares innovative ways radio can appeal to advertisers. Katz Media Group's Executive Vice President of Strategy and Analytics, Stacey Lynn Shulman, talks about how marketers are localizing their messaging and how this helps radio.
    

International Scientific Conference "Media and Economy - MES 2016"

Dear colleagues, 
Higher Education Institution “Banja Luka College” is dedicated to constant 
improvement and investment in the quality of education and scientific research. 
Therefore, we are honored to invite you to participate with your scientific 
work in the upcoming

SECOND INTERNATIONAL SCIENTIFIC CONFERENCE
MEDIA AND ECONOMY – MES 2016

The organizers of the conference are HEI “Banja Luka College“ and 
Faculty for Management in Sremski Karlovci, University “Union Nikola Tesla” Belgrade.
 Subject of the conference is “Ethics in Media and Business”.
    The main objective of the conference is to explore the role of the media in economy 
and to analyze the relationship of the media and public interest 
through different aspects: technological, regulatory, economic, ethical,
 global, environmental, social, cultural, etc. by exchanging experiences, 
good practices, inspiring visions and 
perspectives arising from scientific research and fruitful discussion.
    The conference will take place on 15th September 2016 
at Banja Luka College in Banja Luka, Bosnia and Herzegovina. 
Please find the detailed information about the conference in the attached invitation. 
Feel free to forward this invitation to your colleagues and anyone 
who you think may be interested.  
    If you have any questions, please do not hesitate to contact us.
    On behalf of the Organizing Committee of the Conference,

Svetlana Dusanic Gacic, Ph.D. Assistant Professor
Banja Luka College
Milos Obilic Street 30, Banja Luka
Bosnia and Herzegovina
Tel: + 387 51 433 018