F.J.T. Science Journal: mai 2016

May 19, 2016

News for broadcast and electronic media leaders

TOP STORY

Senate race ads to bring in big bucks for TV

This year's Senate race has resulted in more than 86,000 ad spots being aired thus far, bringing in an estimated $83 million, Kantar Media/CMAG data indicate. An estimated $42 million in ads are expected to run from now through September. "[Donald] Trump at the top of the ticket may lead to even greater spending in down-ballot races as certain states become more competitive" said professor and analyst Ken Goldstein.

Bloomberg (5/19)

Shure Broadcast Headsets: Hear and be heard.
Clear sound, even in loud environments. Shure Broadcast Headsets combine the pristine audio reproduction of our critical-listening and monitoring headphones with dynamic microphones developed for broadcast and media production. Three versions are available: BRH31M, BRH441M, BRH440M.

BUSINESS & INDUSTRY REPORT

Broadcast radio evolving to include IP-enabled radio

NextRadio and RadioDNS have taken radio broadcasting to the next level by combining radio with IP to create interactive platforms for radio listeners. Technology such as ATSC 3.0 and activated FM chips in smartphones show that the technical limits of the past are gone, giving broadcasters opportunities to enhance radio like never before.

Radio magazine (5/17)

DOL rule doubles OT salary threshold for radio workers

A new rule from the US Department of Labor has doubled the threshold for overtime pay for salaried radio workers to $47,476, from $23,660. Approximately 8% of radio and television workers, roughly 385,000 people, will be eligible for additional pay under the law.

Inside Radio (free content) (5/19)

Competition increases as TV growth explodes

The TV industry has seen explosive growth, with production of scripted shows nearly doubling between 2009 and 2015 and companies such as Netflix spending billions in programming. "[W]e're very much living in a time where you can see the art versus the commerce. Sometimes it works, and sometimes it doesn't, but it's all part of the growing pains of whatever this new model of television is," said comedian and writer Yassir Lester.

Vulture (5/18)

NAB highlights the community impact of radio stations

The National Association of Broadcasters is spotlighting radio stations that perform charitable work and give back to their communities. Standouts include Houston stations that provided increased flood coverage in April, Townsquare Media stations that raised $1.4 million for St. Jude Children's Research Hospital and WIBW's milk donations for calves orphaned during Oklahoma and Kansas wildfires in March.

Radio World (5/18)

Networks mimic CBS model at upfront presentations CNNMoney (5/18)

ABC's "Black-ish" moves beyond race Los Angeles Times (tiered subscription model) (5/18)

Milwaukee station raises $250K to fund D.C. flights for veterans Radio Ink (5/19)

Wheeler responds to Powell's "relentless regulatory assault" accusation Broadcasting & Cable (5/18)

PGA Tour explores rights packages, considering creating own channel SportsBusiness Journal (5/16)

Corvex Capital letter to Pandora shows streaming service has been searching for buyers New York Post (5/17)

Time Warner Cable's CEO on turning the company around The Wall Street Journal (tiered subscription model) (5/18)

Optimize Your E-Commerce Growth with Kissmetrics
Imagine walking into a marketing meeting with complete confidence. Sound too lofty? Kissmetrics online software helps marketers track, analyze, and optimize their marketing. This guide will show you how to:
• Track the effectiveness of marketing campaigns
• Find which campaigns are best for ROI and retention
• Track, analyze, and optimize your online marketing
Download the free guide now

ADVERTISING

W+K sends Wilson and Key on a wedding road trip for Booking.com

(Booking.com/YouTube)

Wieden+Kennedy Portland's new spot for Booking.com stars Rebel Wilson and Keegan-Michael Key on their way to the pretend wedding of already-married celebrity couple Jordan Peele and Chelsea Peretti. In the ad, Wilson says all she needs are her tux and her nunchucks.

Advertising Age (free-article access for SmartBrief readers) (5/17)

PEOPLE & PERSONALITIES

Greg Walden wins Republican nomination in Ore.

Walden (Saul Loeb/AFP/Getty Images)

Former broadcaster Greg Walden has secured the Republican nomination in Oregon's second district. The victory should allow the congressman to maintain control of a broadcast and telecom House subcommittee. Walden is Oregon's only Republican congressman.

Inside Radio (free content) (5/19)

Morley Safer of CBS' "60 Minutes" passes away at age 84 CBS News (5/19)

WJW Channel 8 meteorologist announces retirement The Plain Dealer (Cleveland) (5/18)

Future of Music Coalition CEO moving to SiriusXM in June Billboard.com (5/18)

WXIA reporter to receive award for 911 system flaw investigation Broadcasting & Cable (5/18)

Megyn Kelly speaks out against Trump interview critics Mediaite (5/18)

NAB NEWS

Marconi Radio Awards Nomination Window Now Open

The NAB Marconi Radio Awards recognize excellence in the industry. Eligible NAB member stations may apply here until May 31. Winners will be announced at the 2016 Radio Show, held September 21-23 in Nashville. For additional information, contact Melek Demir.

NAB Podcasts: Advertiser Appeal and Marketer Insights for Radio

Speaking at the 2016 NAB Show, Cumulus/Westwood One Chief Insights Officer Pierre Bouvard shares innovative ways radio can appeal to advertisers. Katz Media Group's Executive Vice President of Strategy and Analytics, Stacey Lynn Shulman, talks about how marketers are localizing their messaging and how this helps radio.